We've compiled a list of 7 great articles to help you navigate marketing for NFPs in a consumer-directed world.
The world has changed for not-for-profits with the introduction of consumer-directed care and funding model shifts.
It’s dropped the majority of organisations firmly in unfamiliar territory.
Suddenly, organisations are finding they need to far more actively market themselves to attract customers. Governments are no longer automatically funding programs with particular not-for-profits but are instead moving to models where the consumer has more choice over their provider.
Ok. So, you’ve got no problem with that, but how do you decide on the best way to allocate your precious marketing resources?
We’ve compiled a list of 7 great articles with some brilliant advice to help you make those choices.
The ever reliable and critically acclaimed media site, the Huffington Post, features an article from WideNet Marketing Strategist Matthew Tyson.
Tyson offers a variety of very useful tips but the one that particularly caught my eye was about signing up for Google’s NFP program.
Did you know that Google have an Ad Grants initiative? Neither did I, but it’s just one of the gems this article offers that you could gain a serious advantage from.
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